"You can try to be cool, but it only lasts a minute."
- Russell Simmons, Hip-hop pioneer and founder of Rush Communications/Phat Fashions, Inc.

Our process helps clients identify and apply nascent trends in products and fields as diverse as food, fashion, music, technology, advertising, and film. Going beyond identification of "the next big thing," we aim to ignite product strategies and solutions for innovative brands.

• Product, Service and Campaign Development
• Messaging, Branding Naming and Naming Systems
• Tag and Positioning Lines
• Conceptual Development
• Sourcing and Fulfillment

The Pulp Lab formula for brand success:

• LOCATE ID the tendency
• ILLUMINATE Show examples of the tendency across multiple platforms
• CURATE Facilitate partnerships between tendency and brand
• INCUBATE Maintain an engaged dialogue to further brand success

A Case In Point:

MSN Postbox
Building on the neon nirvana that is our recent state of mind, we outfitted Sasquatch Music Festival goers with tribal themed zinc color sunblock and matching tote bags designed for the new curated local site MSN Postbox. Sun protection never looked so fierce.