Linda Loudermilk on STYLE.com :: Ozone Jean Production :: Water conservation

Linda Loudermilk Denim uses a corn-based fiber called Ingeo from Italy and sasawashi, a Japanese leaf that has antibacterial properties, in addition to bamboo and organic cotton blended with 1 percent spandex. Treatments were developed to be environmentally sustainable. The washhouse recycles its water; sandblasting is done by hand, and washing machines use ozone to oxidize jeans for a sun-baked look. Check out the video and Shop the Linda Loudermilk Fall 2008 collection