Coachella Valley, CA was originally inhabited by the Cahuillia nation, and it still is today. Over the course of two weekends in 2012, an annual music and arts festival known as Coachella, is celebrated by many. With an estimated 100,000 attendees, Coachella again teams up with Global Inheritance, to push the sustainability initiative to the max with trash innovation, carpooling, bottle exchange, and energy generation, to name a few.
Since 2004, festival-goers continue to travel to this desert in Indio, consume music, art and food. The festival’s commitment to “contribute to the betterment of the Coachella Valley” is apparent through the programs that Coachella and Global Inheritance promote. The longest running program is TRASHed: Art of Recycling (2004). In 2007, Carpoolchella, 10 for 1 Bottle Exchange, and Energy FACTory began to shape a more responsible festival experience. Every year, these programs bring about more awareness by rewarding good deeds that help preserve the valley:
- TRASHed: Art of Recyling is an interactive artwalk with a plethora of 65 gallon recycling bins designed by 50 artists that will be donated to a local school in the the Coachella Valley.
- Carpoolchella combines the reduction of transit’s carbon footprint by promoting carpooling with substantial prizes. 4 or more attendees that have Carpoolchella written, drawn, collaged on their vehicles have a chance to win VIP Tickets to Coachella for Life, All Access Guest Passes, VIP Wristbands Photo Passes and more!
- 10 for 1 Bottle Exchange autonomously manages container waste during the festival by expanding its outpost to double as a desert oasis that provides attendees with a refill water station, sunscreen, deluxe showers and having a Recylosaurus Rex roaming the grounds “eating” recyclables.
- Energy FACTory generates power to and from the people through an electricity producing playground of “human-hamster wheels,” bicycles, swings and seesaws manned by DJ recruited festival-goers. This collective energy drives DJ sets.
From the programs mentioned above, there is no doubt that Coachella is changing the world for the better through music, art and sustainability thanks to Global Inheritance. This non-profit was founded in 2002 that focuses on human interaction and empowering individuals in social environments that include festivals, and places for learning and working around the world.
By employing technology, the arts, and experiential learning, Global Inheritance reinvents activism by inspiring people from every walk of life to act responsibly and become forward-thinking leaders within their community.
Although tickets are sold out for 2012, this is a good time to plan your trip for 2013, connect with Global Inheritance, approach this festival with new specs and consider an alternative experience of festival going. In the event that a year’s worth of planning doesn’t lead to a shared vehicle with close friends or friend of friends to be in the running for Carpoolchella’s prizes, hopefully Zimride and Groupme can help next year.