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Pulp Lab is a culture-focused consumer engagement company providing premium brands with a full service offering in trends research, content development, and brand activation both on and offline.

Our process helps clients identify and apply nascent trends in products and fields as diverse as food, fashion, music, technology, film and advertising. Going beyond identification of "the next big thing," we partner brands with emerging cultural movements, trends and content.


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Pulp Lab Consulting Group

Kate Pawlicki, Founder/Principal Consultant

A pop-culture cultivator, Kate is an entrepreneur with an appetite for bringing creative concepts and business together. She launched Pulp Lab in 2007 as a spinoff of the digital marketing services firm she founded in 1999. Kate is marketing professional with 15+ years’ experience leading program strategies that win markets and drive revenue in verticals including Technology, CPG, Entertainment, and Financial Services. She has substantial experience in building and advancing strategic relationships, driving business results through negotiations and using creativity and business savvy to generate win-win solutions. Kate holds a B.A. from the University of Washington. She is a member of the International Association of Business Communicators and the Northwest Entrepreneur Network. Kate is a regularly featured speaker at industry events including Digital Hollywood, TMRE Market Research Event, Millennial MegaMashup, and Future Trends.

Why We The Future

Our collaborative brainstorm, ideation + brand strategy sessions are an opportunity for active co-creation; we will guide you through the metaphysical tides that will shape your on- and off-line future.

Why We Boxes

So confining. Don't you agree? We prefer loads of white space in which to envision and co-create, combined with the necessary grey matter to achieve great results.

Favorite Things

Alaska by boat. Earl grey tea with milk. Estate sales. David Bowie. Walking the dog. Pianos. Books. Bangkok night market. Sayulita surf. Italian shoes. Happy hour. Homemade pie. Film noir.

  • They always say time changes things, but you actually have to change them yourself.

    — Andy Warhol—
  • There’s only one thing in life, and that’s the continual renewal of inspiration.

    — Diana Vreeland, Magazine editor, icon —
  • Craig: There's a tiny door in my office, Maxine. It's a portal and it takes you inside John Malkovich. Maxine: Sounds great! Who the f is John Malkovich?

    — Charlie Kaufman, Writer, Being John Malkovich


Think we'd look good together?

Made with in Seattle