The Video

It's nice to meet you

We're an agency that helps brands market products and services through popular culture.

The Big Picture

"Consider it a petri dish for contemporary culture." --Seattle Magazine
Whether we're leading your executive team in a brainstorming session on emerging digital trends, creating a content strategy for your social feed, or developing original video programming, our goal is to make you feel vital, inspired, and totally plugged into the future.

Consumer Engagement Touchpoints
Our Expertise


Our story

We'll keep it brief

pulp lab

We love content. We're voracious readers, viewers and consumers of all forms of media. We're inspired by both the analog and digital worlds and by what people are doing, creating and talking about. We're business generators, transforming ideas and concepts into innovative products, marketing programs and brand campaigns.

Kate Pawlicki, Founder

Kate has led digital, brand and trends insights and strategy for a diverse group of clients including Ericsson TV & Media, YouTube/Google, Xbox, Samsung, Microsoft Corporation and many others. She runs the LA office of, a consultancy launched in 2014, and is the Founder of Pulp Lab, a global network of "field agents" innovation specialists, media curators and content creators. Kate is a regularly featured speaker/moderator/chairperson at industry events including Digital Hollywood, Future Trends and The Market Research Event. She holds a B.A. in Art History and Media Studies from the University of Washington and is a member of Future Trends and the Northwest Entrepreneur Network.

Favorite things

Alaska by boat. Earl grey tea with milk. Estate sales. David Bowie. Walking the dog. Pianos. Bookstores. Bangkok night market. Sayulita surf. Italian shoes. Happy hour. Homemade pie. Film noir.


Think we'd look good together?